You’ve probably heard of one of the largest cannabis companies in the United States, Trulieve, and maybe even used some of its wide-ranging products. The company has satisfied the canna-cravings of newcomers and connoisseurs for a while, including rapper and entrepreneur Wiz Khalifa. 

In a new press release, Trulieve announced today that it is currently entering an exclusive partnership with the Grammy Award-winning artist and his cannabis brand, Khalifa Kush. But what does that mean for Khalifa Kush? The products were of the highest quality when they first launched, but by partnering with Trulieve, customer satisfaction is a given. 

Under the new agreement, Trulieve now acts as the exclusive producer, processor, and retailer of Khalifa Kush products. The first launch of the joint venture will be in Florida this summer but will head into other northeastern markets throughout the year.

Trulieve isn’t just changing the game for recreational cannabis users, but it’s also Florida’s leading medical cannabis provider. In terms of medical and recreational use, Trulieve’s product line consists of a wide variety of THC and CBD goods like flower, edibles, concentrates, topicals, vaporizers, tinctures, and more. 

Khalifa himself opened up about his excitement to partner with the “undisputed leader in the Florida market,” explaining how Trulieve’s dedication to “working with the community and creating an amazing customer experience perfectly lines up with our brand’s values.” He concluded that it was a “great fit” for Khalifa Kush’s expansion into the East Coast. 

On the other end of the deal, Trulieve’s Chief Marketing Officer, Valda Coryat, explained how her company is “committed to delivering a broad selection of the highest-quality cannabis brands.” She said working with a “respected brand known for top-tier genetics among cannabis connoisseurs” like Khalifa Kush is something her company looks forward to. 

For more information on Khalifa Kush, visit the brand’s website here. You can also stay up to date with Florida’s leading medical cannabis provider, Trulieve, through its website here.