If you’ve got a gnarly beard going on, tame it with DJ Khaled’s newest CBD line! The award-winning recording artist and producer recently dropped BLESSWELL, a CBD-infused men’s grooming line. 

In a press release and a post on Instagram and Twitter, DJ Khaled opened up about why he wanted to create the line for men with beards. He said he wanted to provide men with an “at-home CBD grooming solution” that lets them “put their game face on, build their confidence, and get their mind in the right zone.”

Khaled created the BLESSWELL line in partnership with Endexx Corporation, a developer and distributor of all-natural CBD products derived from the hemp plant. The products available from the new line include Conditioning Beard Oil, Ultimate Shave Cream, Lathering Body Wash, Facial Cleansing Scrub, Blue Charcoal Face Mask, and Daily Facial Moisturizer, which are all infused with 300mg CBD.

Endexx Corporation also owns Khode, a distributor of premium CBD products, and Khaled was added to Khode’s board of directors back in May 2021. Now, as BLESSWELL begins moving through the market, the “POPSTAR (feat. Drake)” producer hopes men will begin to incorporate a holistic form of self-care into their everyday routines.

The product line is sustainably sourced and offers 100% U.S. grown and processed hemp products. This lets BLESSWELL focus on a more organic, natural, and holistic approach to wellness while creating a self-care routine to aid in both physical and mental wellbeing.

Khaled’s new line was inspired by his love for wellness and his experience in the Honeywell of the Jamaican Irie. Endexx CEO Todd Davis stated that his company is “elated to be partnering with the multi-hyphenate powerhouse that is DJ Khaled,” according to PRNewswire Cision.

Davis added that creating such unique and high-quality products with someone of “his caliber has been monumental for the brand.” Khaled’s alleged love for this wellness category began with his own experiences, and since then, he’s become someone people look up to for “personal care advice and expertise,” notes Davis. 

The products listed above aren’t all the producer is releasing. BLESSWELL will offer a limited three-part guided meditation series led by the renowned artist himself. Please let us know if he drops any “ANOTHA ONE” or “WE DA BEST” ad-libs during these guided meditations. 

In all seriousness, DJ Khaled created this line to emphasize his mantra, “Live Well, Love Well, and BLESSWELL.” After purchasing the megastar’s new line, the full series of guided meditations will be available on the BLESSWELL website and the first part of the series on all digital streaming platforms.