Seth Rogen’s advocacy efforts never quit, and fresh off dropping some exquisite new pre-rolls from his cannabis brand, Houseplant, the actor just announced that the brand now offers a new mentorship program to help get businesses on their feet and comfortably operate within the evolving industry.

The announcement went out on March 15, and High Times got the first look through an email with the company. The email explained that Houseplant holds social responsibility as a core focus, meaning it’s “always looking for new ways to give back to the cannabis community.”

“Last year, this led to the creation of a pilot program we called In-House where we provided resources and guidance to cannabis entrepreneurs from underinvested-in communities,” Houseplant stated in the email to High Times.

The company’s website also explained more about the mentorship program, which is “focused on helping individuals disproportionately impacted by the War on Drugs.” The end goal is to give them a fair and equal chance to succeed within our industry.

The program is six months long and invites all cannabis entrepreneurs, from retail to cultivation, who’ve been socially challenged to work alongside the Houseplant team, and the company’s “extensive network of advisors and industry leaders,” notes the application.

When filling out an application for the new ‘In-House’ mentorship program, the process starts with your usual contact/company information and transitions into more personal questions surrounding social equity.

The first question asks if the entrepreneur has social equity licenses in California. If they don’t have one, the application asks, “Do you consider yourself (or other founding members of your team) to have been negatively impacted by the criminalization of cannabis?”

Similar questions follow, like “What is the biggest challenge your company is facing right now?” That said, entrepreneurs will have to explain the extent of their struggles in a mere 150 words. Besides that, the application process is very straightforward.

Entrepreneurs have until May 1 to apply for the new Houseplant program, which High Times says is about 5-10 hours of ‘part-time’ commitment each month.